The PRO LAB appointments in 2023

PRO LAB has announced the appointment of four new team members. Érica Figueiredo Ferreira joined as PR and marketing manager, where she will build, plan and implement the company’s overall digital marketing strategy. Holding a master in Audiovisual Production, Figueiredo Ferreira has an extensive background in audiovisual and entertainment production companies, agencies of communication and television, bringing a unique perspective and skill set to the role. With her expertise as an account relationship manager, audio-visual producer, marketing and social media, she is well-equipped. She said: “I am looking forward to bringing my skills and experience to the dynamic market in the UAE with PRO LAB and am ready to take on new challenges as I strive to expand my knowledge and make an impact in this exciting industry. Working as a PR and marketing manager at PRO LAB is not just a job – it’s a privilege and an honour.”

Pavel Shemiakin has also been appointed head of the pro audio department, brand manager. His new role will see him building up and performing the strategy to strengthen the brand position and awareness in the region as well as conducting marketing and educational activities and training at PRO LAB’s Experience Centre. Shemiakin said of his appointment: “I’m looking forward to the exciting teamwork and sharing inspirational customer stories of success based on the solutions supplied by PRO LAB.”

Mohamad Haroun has been made category manager at PRO LAB, which will see him research trends and customer needs, source relationships with vendors/suppliers and provide technical support to the sales team, customers and partners. Haroun added: “As a seasoned expert in professional lighting and video systems with over 18 years of experience, I am deeply committed to harnessing my skills and knowledge to drive the success of PRO LAB and secure its position as a leader in the multimedia technology industry. My unwavering passion for innovation, my steadfast focus on detail, and my demonstrated ability to execute large-scale projects make me confident that I can play a pivotal role in fulfilling the company’s vision and shaping the future of the multimedia technology landscape.”

Akram Abdelbaki is PRO LAB’s new business development manager, making him responsible for selling PRO LAB products with a focus on architectural lighting/Architainment Solutions. He’ll also be opening new channels with lighting distributors, lighting designers, architects, interior designers, facade designers and developers around the MENA region. Abdelbaki said of his appointment: “PRO LAB provides its employees with all the tools for success. It gives me joy to propose such vibrant solutions from dynamic lighting to sound systems and high-tech AV solutions.”

Rami Haber, CEO of PRO LAB, said: “I am beyond thrilled to welcome Érica, Akram, Pavel, and Haroun to the PRO LAB family. Their expertise, passion and drive will help us take PRO LAB to new heights and solidify our position as a leader in the audio-visual market. With their contribution, I am confident that we will continue to grow, innovate and deliver exceptional results.”